What Does Facebook Marketing Include?
Facebook marketing combines a useful business Page with paid campaigns. Page content explains your products or services, shares updates and answers customer questions. Advertising gives selected messages a budget, an objective and a measurement plan.
We help connect those activities to your website, enquiry process or store. The right scope depends on your offer, audience, creative assets, media budget and ability to follow up. Before launch, we agree what will be produced, who approves it and which outcomes can be tracked.
Benefits of Facebook Marketing
Campaign Budget Planning
Set an agreed media budget and campaign objective. We monitor spend and cost per relevant action, then explain adjustments instead of promising a fixed cost per click.
Conversion Tracking and Reporting
Connect campaign reporting to enquiries, purchases or other agreed actions where measurable. We review tracking quality and explain attribution limits alongside the reported results.
Audience and Creative Testing
Test messages, formats and available audience options against a clear objective. We use campaign evidence to decide what to revise, pause or test further.
Page Content and Customer Responses
Keep your Page useful with planned updates and clear response guidance. Agree comment and message coverage, escalation routes and lead handoffs with your team.
Our Facebook Advertising Services
We can support a defined launch, an ongoing advertising programme or a broader Facebook content plan. The scope connects campaign strategy, creative production, audience testing and reporting, with clear approval responsibilities and separate visibility of management fees and media spend.
Facebook Campaign Strategy and Management
Define the offer, campaign objective, media budget and customer journey. We organise account activity, launch approved campaigns and document changes to budgets, creative and campaign settings.
Facebook Audience Planning and Testing
Translate your customer profile into suitable account-level audience and location options. Test broad or defined approaches where available, review lead or sales quality with your team and avoid treating audience size as a result.
Facebook Ad Creative and Copywriting
Develop image, video and carousel concepts around your offer. We prepare Thai or English copy, placement-ready versions and clear calls to action, with brand, product and usage-rights checks before launch.
Facebook Conversion Tracking and Analytics
Review campaign links, website events and lead handoffs within the agreed setup. Report spend, cost per action and tracked outcomes, distinguishing platform-reported conversions from confirmed business results.
Facebook Retargeting Campaigns
Plan follow-up messages for eligible audiences who have interacted with your business. Availability depends on account settings, audience size, tracking and permissions. We review exclusions, frequency and creative so repeat exposure has a clear purpose.
Facebook Campaign Management with TBS Marketing
Plan around the offer. Review your products or services, sales process, landing pages and available creative before choosing a campaign objective.
Coordinate delivery. Agree Thai or English copy, production needs, approval deadlines, media budgets and responsibilities for enquiries. Our team connects creative work with campaign management.
Review what changed. Reporting shows spend, relevant actions, tracking limitations and the reasons for campaign adjustments. We use those findings to recommend the next test rather than presenting reach or clicks as sales.
Discuss Your Facebook Marketing Plan
Tell us about your offer, audience, current Facebook activity and business priorities. We will discuss the campaign objective, content requirements and budget, then recommend a practical scope for your team.
Share your website, Facebook Page and any campaign priorities. We can review what support is needed for creative production, advertising management, tracking and customer follow-up.
Agree a clear scope, approval process and reporting schedule before launch.