Why do you need links ?
According to SEO market research, top-ranking pages have 3.8x more backlinks than lower-ranking pages. And in June 2024, Google's internal Content API documentation leaked and it contained information on more than 2,500 modules and over 14,000 attributes used by Google. One of those was SiteAuthority, something the Google representatives have been denying exists for years.
As such the message is clear, quality backlinks are critical for SEO success.
How do we choose Backlinks ?
Google’s index is stratified into tiers, and the value of a link is proportional to the tier in which the page is indexed. Higher tiers house more valuable and regularly updated content, indicating that links from higher-tier pages (e.g., news and highly-ranking pages) are more valuable. So how do we measure what is in a high tier?
- We use a number of tools like Ahrefs or SEMrush to evaluate key metrics, see what your competition do and isolate good link building targets based on this research.
- Links can be blog posts, sponsored articles, outreach, Citations, Directory links, HARO, Forum links, Map links, Editorial Links, PBNs, Social Links, entity mention links, image links & more.
- After evaluating your niche we effectively plan the ideal link profile required to surpass the current leader and execute accordingly.
Exchange Links
Outreach Links
Citations
Guest Posts
How we build your Custom Link Profile ?
We begin with a full backlink audit using Ahrefs and SEMrush. From there, we analyze your niche, identify content gaps, and build a tiered linking strategy that aligns with Google’s index and NLP framework.
Our team prioritizes :
- Topical relevance
- Link authority (DR/DA)
- Anchor text balance
- Link placement within content with accurate Anchors
- Diversity of referring domains
FAQ
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Speak to a strategist today about your ideal link profile and discover the opportunities you're missing. Let’s design a backlink campaign that outranks the competition and scales your organic traffic.