Progressive Web App Design and Development
Design decisions that support your business goals
A progressive web app is delivered through the web and can add app-like features such as installation, selected offline access and notifications. Those capabilities depend on the implementation, browser, device and user permissions.
We help define the journeys, data and integrations your PWA needs, then scope design, development and testing. For simpler projects, compare our website development services before committing to app functionality.
Good design supports usability, accessibility and discoverability together. We consider those needs throughout the project rather than leaving them until launch.
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Plan your progressive web app with TBS Marketing
1. PWA Experience & Interface Design
Map user journeys, simplify navigation and create responsive screens for the tasks customers return to most often. Interactive prototypes make the experience reviewable before development.
2. E-commerce & Customer Journeys
Plan product browsing, account access and conversion paths around your business. We connect the interface with the content and systems your customers need.
3. Content & Information Architecture
Organise screens, content and navigation so people can find the right information quickly. Clear labels and useful page structure also support discoverability.
4. A Consistent Brand Experience
Bring your typography, colours and visual language into a reusable interface system. Consistent components make the app easier to use and maintain.
5. Search & Measurement Planning
Plan crawlable content and meaningful analytics from the start. Track key journeys and conversions so future improvements are guided by customer behaviour.
6. Testing, Launch & Ongoing Improvement
Test key journeys across the agreed browsers and devices, including authentication, data updates and any offline behaviour. Confirm what remains available without a connection and how data synchronises when connectivity returns.
Plan hosting and ongoing maintenance alongside launch, with clear responsibilities for updates, monitoring and support.
Each project starts with a clear scope. We help you prioritise the journeys and features that matter most, then build a plan for future improvements.
The Process
From discovery to a usable progressive web app
Start with your users and business priorities. We shape the interface, plan the technical requirements and test the important journeys across devices before launch.
Consultation :
We begin with a thorough understanding of your business goals and target audience.
Design Phase :
Our team creates wireframes and prototypes to visualize the layout and functionality of your site.
Development :
Using the latest technologies, we build a responsive website that works seamlessly across all devices.
SEO Optimization :
Implementing SEO strategies ensures your site is search engine friendly from day one.
Testing and Launch
Test the agreed devices, browsers and critical user journeys. Resolve issues before release and agree how the app will be supported afterwards.
Our process keeps your team involved at each stage, with clear milestones for design, development, testing and launch.
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The right tools for the requirements
Technology follows the brief. We choose the design, development and measurement tools that fit your existing systems, budget and maintenance needs.
Web Development Frameworks :
- WordPress : A versatile content management system that allows for customizable, user-friendly websites with extensive plugins.
- React : A JavaScript library for building dynamic, interactive user interfaces, enhancing performance for single-page applications.
- Laravel : A PHP framework known for its elegant syntax and security, ideal for developing robust and scalable web applications.
Design Tools :
- Adobe Creative Suite : Tools like Photoshop and Illustrator help us create stunning visuals and prototypes.
- Figma : Enables real-time collaboration on wireframes and mockups, ensuring input from all stakeholders.
E-Commerce Platforms :
- Shopify : A user-friendly platform for setting up online stores with powerful product management features.
- WooCommerce : A WordPress plugin that turns your site into a fully functional e-commerce store with customization options.
SEO Tools :
- Google Analytics : Tracks website performance and user behavior to refine strategies.
- SEMrush : Provides keyword research and site audits to enhance visibility and identify growth opportunities.
Hosting Solutions :
- Cloud Hosting Services : Fast, secure, and scalable hosting through providers like AWS.
- Managed Hosting : For WordPress sites, offering automatic updates and security monitoring.
Collaboration Tools :
- Trello : Visual task management tool that keeps projects organized.
- Slack : Facilitates real-time communication within our team and with clients.
Your app should be maintainable as well as useful. We plan the handover and ongoing support requirements alongside the initial build.
Discuss your progressive web app project with our team. Share the user journeys, required integrations and devices you need to support.
A better mobile experience, built around real customer journeys
A progressive web app brings the reach of a website together with an interface designed for frequent use. We focus on clear navigation, responsive layouts and useful interactions that help customers complete their next step.
What we consider in your PWA brief
- Your customers’ most important tasks
- Mobile navigation and repeat visits
- Performance and accessibility
- Installation and offline requirements, where supported
- Content, analytics and ongoing maintenance
Tell us what customers need to do and what is getting in their way today. We can help define a practical PWA scope and the next steps for your project.