In-House SEO Training for Marketing Teams
Give your team the skills to make better SEO decisions on its own website. TBS Marketing delivers practical in-house training on search intent, content optimisation, technical checks and performance reporting, with a syllabus matched to your team’s experience.
Participants learn how to investigate a page, interpret search data and turn findings into a useful task list. The emphasis is on understanding why a change matters and how to check the result.
We agree the learning goals and examples before the session. Your own website can provide the context for exercises where suitable access and data are available.
What Will Your Team Learn in SEO Training?
The course connects search fundamentals with the work your team does each week: planning pages, writing content, briefing developers and reviewing results.
- Search intent and useful content: understand customer questions, evaluate existing pages and plan clear answers.
- On-page and technical checks: review titles, headings, links, indexability and common template issues.
- Measurement: interpret Google Search Console and GA4 reports and connect findings with practical next steps.
SEO Course Topics and Practical Exercises
We adjust the depth of each topic to your team. A typical syllabus can include:
- Keyword research: group queries by intent and map them to relevant landing pages.
- Content optimisation: improve headings, explanations, metadata and internal links.
- Technical SEO: understand crawlability, indexing, canonicals and performance findings.
- Backlinks and authority: assess relevant references and recognise poor-quality link tactics.
- SEO reporting: build a useful review using Google Search Console, GA4 and business goals.
Small-Group SEO Workshops
Use discussion and guided exercises to work through questions from your team. We agree the group size and format when planning the session.
Practical Website SEO Exercises
Review real page examples, identify issues and practise turning findings into recommendations. Where appropriate, exercises can use your own website.
Instructor-Led SEO Training
Ask questions as you work through the material. The trainer explains the reasoning behind recommendations and helps your team connect concepts with its responsibilities.
Who Is Our In-House SEO Course For?
We can tailor the session for:
- Marketing teams responsible for organic search performance.
- Content teams planning or improving website pages.
- Business owners who want to evaluate SEO work and priorities.
- Developers who need context for technical SEO requests.
Tell us the participants’ experience before booking. We can plan an introductory session or a more focused workshop; the same syllabus will not suit every group.
AI Search and Responsible Content Workflows
Learn how AI-assisted research and drafting fit into an SEO workflow, and where fact-checking, editorial judgment and original business expertise are still needed. We discuss search and AI discovery without promising a formula for rankings or citations.
Depending on the agreed scope, your team can explore:
- Checking generated copy for accuracy and useful detail.
- Making service, product and organisation information clear.
- Evaluating whether crawlers can access important content.
- Monitoring search performance and identifiable AI referral traffic.
Book In-House SEO Training for Your Team
Share your team size, experience level and the SEO tasks you want to handle more confidently. We will help define the workshop topics, format and preparation.
Include your website address and any examples you would like the training to cover.