Influencer Marketing (KOL) and its importance in the world of digital marketing
KOL marketing is very important in the world of digital marketing. In the world of digital marketing, KOL or Key Opinion Leader often uses new, cutting-edge and interesting content to stand out in the marketing world. In this era where people's and consumers' media consumption behavior has changed, using KOL in business requires more attention because consumers are now more aware of media consumption. KOL marketing for product reviews and product reviews to be interesting must be planned and supervised by marketing experts.