INDUSTRY SOLUTIONS
Fintech Marketing
Build trust.
Turn interest into active users.
Connect a compelling product with a clearer path from discovery to everyday use.
Discover → Understand → Activate → Return
CLARITY BEFORE SCALE
A new product needs
a credible reason to choose it.
Strong features are a starting point. People also need to understand how your product fits their lives.
We connect brand, education and measurable experiments so your marketing supports both user confidence and commercial priorities.
We help fintech brands in Thailand explain their value, test acquisition channels and improve activation and retention, with your product and compliance teams involved.
Payments · E-wallets · BNPL · WealthTech · Digital assets · Lending · Personal finance · InsurTech · RegTech
Build credibility for a new brand
Answer the questions people ask before signing up: who operates the service, what it costs, how support works and what protections or limitations actually apply. Use verified evidence rather than broad assurances.
Keep product claims reviewable
Bring your compliance and product specialists into campaign planning. Keep a clear approval trail for offers, risk wording, licensing statements and changes to the service.
Improve acquisition economics
Measure customer acquisition cost alongside activation, retention and user value. Test referral, organic and partnership channels as well as paid media.
Explain complexity simply
Translate unfamiliar features into clear use cases, comparison content and onboarding guidance. Make costs, eligibility and relevant risks easy to find.
Compete with a focused position
Choose the audience and problem your product serves particularly well. Build a consistent message across search, app listings, campaigns and the first-use experience.
FROM FIRST USERS TO REPEAT USE
A growth plan for
each stage of your product.
Explore the work behind a connected fintech marketing programme.
Pre-launch & beta
Turn early interest into useful product feedback.
Explore this service
- Waitlist landing pages with clear value propositions and consent-aware sign-up.
- Founder stories, relevant tech and finance creators, and focused PR outreach.
- LINE, Telegram or other communities with an active moderation plan.
- Early-access referral mechanics and beta-user feedback loops.
Launch & acquisition
Connect discovery with a meaningful first action.
Explore this service
- App store messaging, screenshots and keyword research aligned with the product.
- Focused Meta, TikTok and Google campaign tests with defined budgets.
- Referral offers with clear eligibility, costs and terms.
- Launch events and partner activity linked to measurable sign-ups and activation.
Scale & retention
Improve the economics of sustained growth.
Explore this service
- Search content for real user problems and product use cases.
- Creative and landing-page experiments measured beyond the install.
- Merchant, bank and platform partnership co-marketing.
- Relevant opt-in email, push and in-app journeys for activation and retention.
Trust & education
Make a complex product easier to understand.
Explore this service
- Plain-language explanations of features, fees and product limitations.
- Security and licensing claims supported by evidence and reviewed by your team.
- Verified usage figures, media coverage and customer stories where approved.
- Educational content and clear risk communication throughout the journey.
YOUR PRODUCT SETS THE STRATEGY
Different products.
Different adoption barriers.
Payments & e-wallets
Connect merchant acquisition, consumer education and clear reward campaigns. Explain QR payment or remittance use cases with transparent fees and offer terms.
Buy-now-pay-later
Use responsible borrowing messages, merchant co-marketing and plain-language repayment education. Keep eligibility, costs and repayment reminders clear.
WealthTech & robo-advisors
Build investor education and explain the product journey, fees and relevant risks. Keep performance communication evidence-based and subject to specialist review.
Crypto & digital assets
Prioritise risk education, clear product explanations and moderated community engagement. Have licensing and promotional claims reviewed before launch.
Lending platforms
Explain SME and consumer use cases, application steps, eligibility and costs. Coordinate customer communications with the product and servicing teams.
Personal finance apps
Make budgeting and savings tools useful in everyday life. Explain account connections and data permissions, then build relevant paths to premium features.
CLIENT RESULTS · CONFIDENTIAL ENGAGEMENT
FinTech Client (NDA)
More useful discovery.
More qualified interest.
A confidential industry-content engagement with metrics-driven reporting. Client identity and further project details remain under NDA.
WooCommerce SEO · Completed Q4 2022
BUILD REVIEW INTO THE WORKFLOW
Move with purpose.
Keep claims accountable.
We coordinate marketing delivery with the people responsible for your product, approvals and customer data.
Product and licensing review
Agree which offers, channels and audiences are in scope. Your qualified advisers confirm applicable requirements, licensing statements and any sandbox limitations before campaigns go live.
Evidence, risks and disclosures
Keep a source for material claims and approved versions of product terms, fee explanations and risk wording. Review changes as the product evolves.
Data and measurement
Plan consent, permissions and access with your privacy team. Define meaningful activation and retention events, reporting responsibilities and an appropriate review cadence.
LET’S CONNECT PRODUCT AND GROWTH
You built the product.
Let’s build the path to adoption.
Tell us about your users, launch stage and growth priorities. We’ll help you shape a focused fintech marketing plan.
Call +66 (0) 2 717 8124