Google Merchant Center Services
Product Feed Setup, Data Quality and Shopping Support
TBS Marketing helps retailers organise product information for Google Merchant Center and resolve issues that can limit listing eligibility. We review account setup, product feeds, website consistency and Google Ads connections, with a clear scope for ongoing catalogue support.
What Is Google Merchant Center?
Google Merchant Center is where retailers provide and maintain product information for eligible appearances across Google. Product data includes titles, descriptions, images, prices, availability, identifiers and destination links.
Merchant Center holds the catalogue information; Google Ads manages paid campaigns that use eligible products. Uploading a feed does not guarantee approval, impressions or sales. Product, account and website requirements still apply.
We support new setups and existing accounts as part of our SEM services, with PPC management available for the advertising work.
How Merchant Center Supports Your Product Catalogue
- Product discoverability: Provide accurate data for eligible free listings and paid product campaigns.
- Google Ads connection: Make an approved catalogue available to supported advertising campaigns.
- Product diagnostics: Identify data issues, warnings and disapprovals that need attention.
- Ratings programmes: Assess relevant programme requirements where product ratings are part of the scope.
- Local inventory: Review store and inventory requirements where local product promotion is suitable.
- Catalogue consistency: Keep submitted prices, availability and landing-page information aligned.
Product Discoverability
Integration with Google Ads
Product Diagnostics
Product Ratings Requirements
Local Inventory Requirements
Product Catalogue Consistency
Product Data Checks We Carry Out
- Identifiers and variants: Review product IDs, brands, GTINs where applicable, and variant relationships.
- Titles and descriptions: Make product information accurate, useful and consistent with the item.
- Prices and availability: Compare submitted values with the website and update process.
- Images and links: Check suitable product imagery and working destination pages.
- Shipping and returns: Review required account and website information.
- Diagnostics: Prioritise data errors and policy issues for investigation.
Our Google Merchant Center Services
Merchant Center Setup and Account Review
We review business details, website verification requirements, account access and product data sources. Existing accounts are assessed before changes are recommended, with responsibilities agreed for any website or policy fixes.
Product Feed Optimisation
We review titles, descriptions, identifiers, variants, images, prices and availability against the catalogue and destination pages. The update method is chosen around your ecommerce platform and catalogue workflow.
Shopping Campaign Preparation
We check the Google Ads connection and product eligibility before advertising is launched. Shopping or Performance Max campaign management, budgets and purchase tracking are scoped alongside your wider paid advertising plan.
Product Diagnostics and Reporting
We monitor product status and identify warnings or disapprovals for investigation. Reporting explains affected items, required changes and available product or campaign performance data.
Catalogue Issue Resolution
We investigate data mismatches, missing attributes, broken links and other reported issues, then coordinate corrections with your team. Google determines review and approval outcomes; we do not promise reinstatement or a fixed review time.
Merchant Center Handover and Training
Where included in the agreed scope, we explain product updates, diagnostics and routine checks to your team. Handover notes clarify who maintains the source data and how catalogue issues should be escalated.
Merchant Center and Your Ecommerce Advertising Plan
A reliable product catalogue supports eligible free listings and paid product campaigns, but the feed is only one part of ecommerce performance. Your offer, stock, pricing, landing pages, checkout and campaign settings also affect results.
We connect catalogue work with Google Ads management and PPC reporting where those services are in scope. Explore our SEM service range to see how the work fits together.
Discuss Your Merchant Center Account
Tell us about your ecommerce platform, catalogue size, target markets and any current product warnings or disapprovals. TBS Marketing can review the account and outline a practical scope for setup, data improvements or ongoing support.
We clarify access requirements, responsibilities, management fees and any separate campaign or development work before starting. Share your store URL and the main catalogue problem you want to solve.
