What Is Technical SEO?
Technical SEO improves how search engines discover, render and index your website. It covers crawlable links, HTTP status codes, canonical URLs, XML sitemaps, robots directives, structured data and page performance.
We compare Google Search Console findings with crawl data and your website’s actual output. The result is a fix list tied to affected URLs, business priorities and clear checks your developers can reproduce.
Why Choose TBS Marketing for Technical SEO ?
- Evidence for each issue: affected URLs, crawl findings and examples from Google Search Console.
- Priorities your team can act on: severity, likely impact and implementation dependencies.
- Support through implementation: recommendations that account for your CMS, templates and release process.
- Validation after changes: recheck indexing signals, rendering and performance rather than treating a completed ticket as proof of improvement.
Proven Expertise
Customized Solutions
Transparent Reporting
ROI-Focused Results
Our Technical SEO Solutions
Your audit covers the checks below according to your site’s size and setup. We rank findings by impact, identify the affected URLs and templates, and separate quick fixes from work that needs developer support.
Core Web Vitals Optimisation
Improve loading speed, interactivity, and visual stability to deliver a smoother, high-quality user experience.
SEO URL Structure and Redirects
Review URL patterns, duplicate routes and redirect chains. Keep addresses consistent, preserve useful existing URLs and map redirects carefully when pages move.
Mobile-Friendly Optimisation
Ensure your site delivers fast, functional, and responsive experiences across all device types.
Indexation Management
Control and fine-tune which pages are indexed by search engines to improve crawl efficiency and prevent content bloat.
Server Log Analysis
Examine server logs to understand how search engine bots interact with your site and identify crawling issues.
Crawl Budget Assessment
Ensure your most valuable pages are prioritised for crawling - avoiding wasted search engine resources.
JavaScript SEO Review
Evaluate how JavaScript elements are rendered and indexed to ensure critical content is fully visible to search engines.
Technical SEO Reporting
Receive detailed reports with clear diagnostics, priority actions, and progress tracking - providing complete visibility over your site’s technical health.
Website Structure Optimisation
Build a logical, crawlable site architecture that enhances user navigation and supports efficient search engine indexing.
Structured Data Implementation
Implement relevant Schema.org entities such as Organization, Product and BreadcrumbList. Match JSON-LD to visible page content, check existing plugin output and validate eligibility for supported search features.
Mobile-First Indexing Review
Audit your site’s mobile version to ensure it aligns with Google’s mobile-first indexing standards.
Structured Data Testing
Test and validate schema markup to prevent errors and maximise SERP feature eligibility.
Site Speed Diagnostics
Use PageSpeed Insights and real-user data to investigate Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS). Prioritise image, script and server bottlenecks, then retest the affected templates.
Canonicalisation Review
Resolve duplicate content issues with correct canonical tags, ensuring search engines focus on the right URLs.
Redirect Chain Analysis
Identify and fix redirect loops or chains that negatively impact user experience and crawlability.
HTTPS Implementation Review
Ensure your site uses a secure HTTPS protocol, which is essential for trust, performance, and ranking signals.
Book a Technical SEO Audit Today
Share your website and the issue you want to solve: missing pages in search, slow templates, a migration or unexplained traffic changes. We will help define an audit scope and the access needed to investigate it.