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SEO Audits & Analysis Services

Technical, Content and Competitor SEO Audits

Find out why your website is underperforming and which changes deserve attention first. TBS Marketing reviews your search data, technical setup, content and competitors, then delivers a prioritised SEO action plan with evidence your team can use.

Our Core SEO Audit & Analysis Services

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SEO Keyword Research and Mapping

Identify the searches your customers use when comparing products, choosing services or looking for local providers. We assess intent, relevance and competition, then map priority queries to existing pages or recommend new pages where there is a genuine gap.

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Competitor SEO Analysis

Compare the pages, topics and referring websites helping relevant competitors appear in search. Using Ahrefs, Semrush and direct page review, we identify content gaps and realistic opportunities for your business.

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Backlink Profile Audit

Review referring domains, link relevance, anchor text, lost links and suspicious patterns. We distinguish links worth investigating from harmless low-value links and check manual-action evidence before recommending removal or disavowal.

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SEO Content Audit and Topic Coverage

Assess search intent, originality, topic coverage, internal links and the evidence supporting your claims. We identify pages to improve, consolidate or retire, and recommend clearer author, organisation and service information where it helps readers assess credibility.

Technical SEO Website Audit

We use tools such as Screaming Frog, Ahrefs, Semrush and Google Search Console to investigate the technical issues affecting your site. The scope follows your CMS, website size and business priorities rather than a fixed checklist alone.

  • Crawling and indexing: internal links, sitemap coverage, robots directives and Google Search Console exclusions.
  • Rendering and performance: initial HTML, JavaScript content and Core Web Vitals.
  • On-page SEO: titles, headings, useful content, canonical URLs and structured data.
  • Duplicate content: repeated pages, parameters and conflicting canonical signals.
  • Mobile experience: content parity, navigation and usable page layouts.
  • HTTPS and response codes: secure URLs, redirects, error pages and mixed content.
  • Site architecture: crawl depth, topic relationships and important pages without internal links.

What Does Your SEO Audit Include?

Your audit should help you make decisions. We organise the findings into clear technical, content and competitive priorities, with practical next steps for the people responsible for each change.

We explain what the data shows, what still needs investigation and how to validate the work after implementation.

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Prioritised SEO Audit Recommendations

Receive an action list with affected URLs, supporting evidence, priority and implementation guidance. We explain which changes are straightforward and which depend on development, content or wider business decisions.

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Entity and Topic Coverage Recommendations

See where your pages need clearer explanations of products, services, locations and related topics. Recommendations connect customer questions with useful content and internal links; there is no fixed semantic threshold a website must reach.

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SEO Audit Follow-Up and Validation

After agreed changes, we can recheck affected pages and compare crawl, indexing and performance signals with the baseline. Implementation and ongoing support are optional and quoted separately from the audit.

Website page inventory with priorities identified during an SEO audit

Book an SEO Audit and Analysis Consultation

Tell us your website address, target markets and the problem you want to investigate. We will recommend an audit scope that fits your site and gives your team a clear starting point.

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