SEM Agency Bangkok | Google Ads, PPC & Display Campaigns
Google Ads and PPC management for businesses in Bangkok and across Thailand. Plan your Search, Display and Shopping campaigns around relevant enquiries, online sales and a budget your team can measure.
Search Engine Marketing Services in Bangkok
Search engine marketing (SEM) uses paid advertising to reach people searching for products or services. TBS Marketing plans and manages Google Ads campaigns for businesses in Bangkok, across Thailand and in their target markets.
Our work covers keyword research, campaign structure, ad copy, conversion tracking and ongoing budget decisions. Search campaigns capture relevant queries; Display, Shopping and video campaigns support product discovery and consideration. We select the mix around your sales process, available creative and budget.
Explore our SEM services: Google Ads management · PPC management · Google Display Network · Display campaigns · Google Merchant Center · Landing page design.
How SEM Supports Leads and Online Sales
- Reach relevant searches: Match keywords and ad messages to the products, services and locations you actually serve.
- Set clear budget priorities: Allocate spend by campaign and review pacing against agreed targets.
- Test offers and landing pages: Compare ad messages and page experiences to identify where enquiries or purchases drop off.
- Measure useful actions: Configure lead and purchase tracking, then interpret results alongside lead quality, attribution limits and your sales records.
- Refine before expanding: Review search terms, exclusions and conversion data before increasing spend or adding campaigns.
Targeted Audience Engagement
Budget Management
Campaign Testing
Conversion Reporting
Google Ads and PPC Services
Choose the service that fits your advertising needs. We can manage an existing Google Ads account, build campaigns for a new offer or coordinate Search, Display and product advertising. Explore PPC management for account strategy, bidding, budget monitoring and reporting.
1. Google Ads (Search)
High-Intent Lead Generation
Search campaigns connect your offer with relevant queries. We research keywords, group ads by intent and location, and align messages with the page visitors reach. See our Google Ads management service.
- Keyword planning: Group relevant commercial searches by service, product and location.
- Ad copy: Develop headlines, descriptions and assets that match the offer.
- Search-term review: Identify irrelevant queries and refine negative keywords.
- Landing page review: Check message relevance, mobile usability and enquiry steps.
- Conversion measurement: Set up agreed actions and review recorded leads against sales feedback.
2. Display Campaigns
Brand Awareness & Remarketing
Display ads introduce your brand through visual creative across eligible websites and apps. We plan audiences, placements, exclusions and creative tests around awareness or conversion goals. Explore Google Display Network management and our display campaign services.
- Build Brand Awareness: Visual ads that introduce your brand to new audiences
- Remarket to Visitors: Re-engage past website visitors with targeted messages
- Target Precisely: Demographics, interests, placements, and custom audiences
- Create Compelling Visuals: Professional banner ads in all standard sizes
- Optimize for Conversions: Drive actions, not just impressions
3. Google Shopping & Merchant Center
E-Commerce Product Advertising
Product advertising depends on accurate prices, availability, product attributes and a working ecommerce website. We support feed setup, diagnostics and campaign planning so eligible products can appear in relevant shopping placements. Explore Google Merchant Center services.
- Merchant Center setup: Review account settings, website requirements and product data sources.
- Feed quality: Check titles, identifiers, prices, availability and product landing pages.
- Issue resolution: Investigate product disapprovals and prioritise corrections.
- Campaign planning: Select eligible Shopping or Performance Max activity for the catalogue and goal.
- Commercial reporting: Review recorded purchase value alongside product margins and stock availability.
4. YouTube & Video Advertising
Engage with Video
Video campaigns explain your offer with demonstrations, product stories and customer questions. We align the campaign objective, audience and creative with the action you want viewers to take. Video can support a wider Google Ads strategy; production requirements are agreed before launch.
- Campaign objective: Define whether the priority is reach, consideration or a measured action.
- Creative planning: Match video length, opening message and call to action to the selected format.
- Audience selection: Plan relevant audiences and exclusions within campaign eligibility.
- Placement review: Monitor where ads appear and apply suitable content exclusions.
- Performance review: Assess engagement and recorded conversions in the context of the wider campaign.
5. Remarketing & Retargeting
Re-Engage Past Visitors
Most website visitors don't convert on their first visit. Remarketing keeps your brand top-of-mind:
- Website Remarketing: Target past visitors across Display Network
- Search Remarketing: Adjust bids for past visitors searching again
- Video Remarketing: Re-engage on YouTube
- Customer Match: Upload customer lists for targeted campaigns
- Dynamic Remarketing: Show visitors the exact products they viewed
Data-Driven Campaign Management
1. Strategy & Setup
- Business goals alignment
- Competitor analysis
- Keyword research and opportunity identification
- Account structure and campaign planning
- Tracking and conversion setup
2. Launch & Optimize
- Campaign creation and ad copywriting
- Bid strategy implementation
- Audience targeting setup
- Landing page optimization recommendations
- Initial performance monitoring
3. Scale & Refine
- A/B testing (ads, landing pages, audiences)
- Bid and budget optimization
- Negative keyword refinement
- Quality score improvement
- Expansion to new channels and audiences
4. Report & Communicate
- Weekly optimization and monitoring
- Monthly performance reports
- Strategic recommendations
- Quarterly business reviews
Bangkok's SEM Experts
Campaign planning for your market: We consider language, service areas, customer intent and the offer your sales team can deliver.
Lead quality alongside advertising metrics: Search terms, cost per enquiry and purchase data guide decisions. Your feedback helps distinguish useful enquiries from irrelevant submissions.
Clear reporting: Review spend, measured conversions and the changes made to campaigns, with recommendations for the next period.
Connected landing pages: When the page needs work, we identify message, mobile usability and enquiry-flow improvements. See our landing page design service.
Flexible Plans for Every Business
Startup - ฿15,000/month
- Keyword research and budget planning
- Search ad optimization
- Campaign monitoring
- Weekly optimization
- Monthly reporting
Standard - ฿20,000/month
- Everything in Startup, plus:
- A/B testing for text ads
- Advanced campaign planning
- Conversion tracking setup
Enterprise - ฿25,000/month
- Everything in Standard, plus:
- Creative banners for Display (2 designs)
- Competitor analysis
- Quality score audit
- Landing page suggestions
Advertising budget paid directly to Google. 3-month minimum commitment for new accounts.
Our SEM Marketing Results
Discuss Your SEM Campaign
Tell us what you sell, where your customers are and what you want your advertising to achieve. We can review your current account or outline a starting campaign, including priorities, tracking requirements and budget considerations.