Social Media Marketing Agency in Bangkok
TBS Marketing plans and manages social content, community responses and paid campaigns for businesses in Thailand. We work across Instagram, Facebook, TikTok, LinkedIn and LINE, with Shopee advertising for marketplace sellers. Your programme connects the right channels, creative and reporting to your audience and business goals.
Social Media Marketing by Platform
Choose channels around your customers, content resources and sales process. We can support a focused platform or coordinate several channels under one plan.
We offer comprehensive social media marketing across all major Thai platforms - from content creation and community management to paid advertising and performance optimization.
Instagram Marketing
Build a consistent visual presence for your products, services and brand. We plan Instagram content around your audience and the actions you want people to take.
- Feed posts, carousels, Stories and Reels
- Photography, short video, captions and publishing calendars
- Comment and message response guidelines
- Creator collaboration briefs and content review
- Paid creative testing and campaign reporting
Suitable for visual product ranges, hospitality, retail and service brands with useful stories to show.
Facebook Marketing
Use Facebook to explain your offer, keep customers informed and support enquiries. We coordinate page content and paid campaigns with your wider marketing calendar.
- Page content planning, publishing and brand consistency
- Community response and escalation guidelines
- Event and promotional campaign content
- Video, image and carousel creative
- Audience and creative tests with lead or sales tracking where available
Suitable for local services, established communities, events and customer communication.
TikTok Marketing
Explain, demonstrate or entertain through short-form video that fits your brand. We develop concepts, produce content and review audience response without promising virality.
- Video ideas, scripts, storyboards and production
- Editing, captions and platform-ready versions
- Creator briefs, reviews and campaign coordination
- Paid video creative tests and performance reporting
- Shop or live-selling support where it fits your account and product strategy
Suitable for products, demonstrations, education and brands with a clear video proposition.
LINE Marketing
Use a LINE Official Account to support customer communication, repeat purchases and enquiries. We plan messages around useful updates and a manageable response process.
- Account setup, profile content and rich-menu planning
- Broadcast calendars, promotions and audience segmentation
- Reply templates, automated flows and human handoffs
- Campaign links, enquiry routing and reporting
- LINE advertising or commerce integrations where available and appropriate
Suitable for businesses whose customers use LINE for service questions, bookings and ongoing communication.
LinkedIn Marketing
Explain your expertise to business buyers, partners and potential employees. We help turn industry knowledge and company news into a consistent LinkedIn presence.
- Company-page strategy and publishing calendars
- Executive and subject-specialist content support
- Case-study, service and employer-brand content
- Paid audience and creative testing
- Lead capture, follow-up coordination and reporting
Suitable for B2B companies, professional services and considered purchases with several decision-makers.
Shopee Advertising
Support product discovery within Shopee with a plan that considers listings, margins and available stock. We review your catalogue before deciding which products and campaigns to prioritise.
- Product-title, image and description recommendations
- Campaign setup and budget allocation
- Search-term and product performance review
- Bid and campaign adjustments using available account controls
- Sales, ad-spend and return-on-ad-spend reporting
Suitable for marketplace sellers with a ready catalogue, fulfilment capacity and clear product economics.
Social Media Marketing Services by TBS Marketing
Social Media Management and Paid Advertising
Organic social management
- Content themes, publishing calendars and approval workflows
- Photography, graphics, video and platform-specific captions
- Community monitoring, response guidance and escalation
- Creator or customer-content coordination with usage permissions
Paid social advertising
- Campaign objectives, media budgets and audience planning
- Creative testing and landing-page coordination
- Campaign monitoring and documented adjustments
- Reporting on spend, relevant actions and tracked conversions
Connected customer journeys
- Consistent brand messages across agreed channels
- Clear links to your website, store or enquiry process
- Lead handoffs and CRM integration where included in scope
Social Media Content Services
Visual Content Creation
- Professional photography and videography
- Graphic design and motion graphics
- Story and Reel production
- Live streaming setup and management
- User-generated content curation
Copywriting for Social
- Platform-optimized captions and copy
- Hashtag strategy and research
- Engagement-driving questions and CTAs
- Thai-English bilingual content
- Brand voice development
Content Strategy
- Editorial calendar planning
- Trend identification and response
- Seasonal and campaign content
- Influencer collaboration planning
- Community engagement tactics
Our Social Media Marketing Process
Audit & Strategy
- Current social presence analysis
- Competitor social monitoring
- Audience research and persona development
- Platform selection and prioritization
- Content pillar and theme definition
Setup & Optimization
- Profile optimization and branding
- Content calendar development
- Hashtag and keyword research
- Influencer identification
- Advertising account setup
Content Creation
- Visual content production
- Copywriting and scheduling
- Community management protocols
- Influencer outreach and collaboration
- Paid campaign creative development
Management & Growth
- Publishing to the agreed content calendar
- Community responses within agreed coverage hours
- Paid campaign monitoring and adjustments
- Creator coordination and content approvals
- Performance tracking and regular reporting
Scale & Optimize
- Winning content amplification
- Advanced audience targeting
- Cross-platform integration
- Automation and efficiency
- Continuous improvement
Social Media Management for Thai and International Audiences
Thai and English content. Plan the language, references and tone around the people you want to reach. We coordinate copy, visuals and review so each channel presents the same business clearly.
A defined working scope. Agree platforms, publishing frequency, production requirements, response coverage, approval deadlines and advertising budgets before work begins.
Reporting tied to the objective. Review content response, qualified enquiries and tracked sales where available. We explain attribution limits and use the findings to plan the next round of work.
Brands We Have Worked With
Discuss Your Social Media Marketing Plan
Tell us about your audience, current channels and business priorities. We will discuss the content, campaign budget and management support you need, then propose a scope with clear deliverables, approval steps and reporting.