Creating outstanding and appropriate content has many benefits for brands. In addition to helping to create a difference for the business, content is also an important strategy that will help the business reach the target group, create awareness, understanding, and long-term relationships with customers, resulting in the business being able to grow and reach its goals.
How many types are there ?
Content Marketing can be broken down into many different types.
But in general, content marketing can be divided into : There are two main types: SEO and SMM.
SEO (Search engine Optimization)
SEO is all about writing content of any kind, for example, Landing Pages and Blog that will insert the desired keywords into the content. To get your business website on the SERP (Search Engine Result Page) Or the first page on Google
SMM (Social Media Marketing)
SMM is the creation of content to increase brand awareness. And to increase access and attract target customers through channels Through social media such as Facebook and Instagram